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CGA Advertising Campaign Media Release

Certified General Accountants’ Multimedia Advertising Campaign Highlights Big Picture Insight

Toronto, March 31, 2009 — The Certified General Accountants Association of Canada (CGA Canada) and its provincial and territorial partners today launched a Canada-wide, multimedia advertising campaign emphasizing the skills and experience that Certified General Accountants bring to their employers and clients.

“As this campaign so skillfully captures, CGAs are astute accounting professionals. They see the numbers and what those numbers mean in terms of efficiency, productivity and managing risk,” said Barbara Cameron, CGA‐Canada’s vice‐president, public affairs. “Certified General Accountants see the big picture, providing the valuable insight and leadership required to make key financial and business decisions.”The creative approach used throughout the campaign includes semi-transparent numbers overlaying images of today’s business environment — reminding the viewer of the importance of both the numbers and what they truly mean. The television execution features real people expressing their views on issues that matter today.

The bold execution is a vital expression of the new brand line for Canada’s Certified General Accountants: “We see more than numbers”.

“The fact is, CGAs are forward‐thinking professionals who can improve the efficiency, productivity and sustainability of any organization,” added Cameron.

Harvey Carroll, President of Grip Limited of Toronto, which conceived the multi‐faceted campaign, said the powerful messaging and vibrant execution are bound to resonate in this climate of economic uncertainty.

“There’s no doubt that business today needs highly qualified, broadly experienced accounting professionals like Certified General Accountants who have strength, credibility and vision,” Carroll said.

The campaign will unfold over the coming weeks on television, radio, on out‐of‐home locations, in social media and on the web. Campaign elements can be viewed at cga‐more.org.

About CGA
CGA is the fastest‐growing accounting designation in Canada. The CGA designation focuses on integrity, ethics and the highest education requirements. CGAs provide strategic counsel, financial leadership and overall direction to all sectors of the Canadian economy.

There are 71,000 Certified General Accountants and students in more than 80 countries around the world. CGA‐Canada has affiliates in every Canadian province and territory, in Bermuda, the Caribbean and Hong Kong, as well as representation offices in mainland China.

About Grip Limited
Founded in 2002, Grip Limited is a fully integrated communications agency located in Toronto. Interactive, Design, Traditional Advertising, Collateral, Promotion and Studio services are all provided in house. In a short seven years, Grip has gone from eight to over 90 employees and continues to build a list of blue chip clients including; Allergan, Cadbury, Certified General Accountants , Expedia, Honda, Labatt Breweries of Canada, Proctor & Gamble Pharmaceutical and Yard Sale For The Cure. Built on the principles of True Integration, Transparency and Trust, Grip has established itself as one of the pre‐eminent agencies in the communications industry.

For more information:

CGA Ontario:
Amy Mulhern
Manager, Public Relations
CGA Ontario
240 Eglinton Avenue East
Toronto, ON, M4P 1K8
Telephone: 416‐544‐4781
Email: amulhern@cga‐ontario.org

Grip Limited:
Harvey Carroll
President
Grip Limited
179 John Street – 6th Floor
Toronto, Ontario
M5T 1X4
Telephone: 416 341‐7214
Email : harveycarroll@griplimited.com